www.pcpjustice.co.uk is a website operated by Route1.ai Ltd, a company registered in England and Wales under company number 14359284, with a registered office at Oxford House, 49a Oxford Road, London, N4 3EY, United Kingdom.

This Privacy Policy outlines how we collect, use, and share personal data. By using this website, you accept the practices described in this policy.

1. Who We Are

PCP Justice is a trading style of Route1.ai Ltd. We operate as a lead generation business, helping to connect individuals with third-party service providers who may be able to assist them.

2. What Information We Collect

We may collect and process:

• Information you enter on forms (e.g. your name, contact details, car or finance information)
• Technical information such as your IP address, device type, browser, location, and browsing behaviour
• Referral, source, or redirect data when you access our site from another page or click outbound links

We may collect this information whether or not you complete or submit a form.

3. How We Use and Share Your Information

We use your data to:

• Assess your potential eligibility for third-party services
• Connect you with one or more third-party service providers we believe may be suitable
• Communicate with you or pass your information on where we believe doing so is relevant and lawful

We may share your data with selected third-party providers (such as claims companies, solicitors, or finance-related service firms) with or without direct contact from you, where we believe you may benefit from their service. In return, we may receive a commission or referral fee.

By using this site, you agree to this data sharing and commercial arrangement.

4. Cookies

We may use cookies and similar technologies to:

• Monitor site usage
• Improve website performance
• Track referral paths or conversions

By continuing to use the site, you consent to the use of cookies. You may disable cookies via your browser settings.

5. Legal Basis for Processing

We process your data under the following bases:

• Legitimate Interests: We operate as a commercial lead generator and process personal data in the pursuit of that aim, including data shared with third parties
• Consent: Where you actively submit your data through forms or accept cookies

6. Your Rights

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent where applicable

To make a request, contact us at hello@route1.ai

7. Security

We implement appropriate technical and organisational measures to protect your data and restrict access to authorised personnel only.

8. Third-Party Websites

This website may link to external third-party sites. We are not responsible for the content, security, or privacy policies of those sites.

9. Updates to This Policy

We may update this policy from time to time. All changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions or requests about this policy, please contact: